The XpertSea Manifesto


July, 2019

The XpertSea Manifesto

Our mission to feed the world with sustainable aquaculture is a big and ambitious goal. But it’s 2019, and the combination of over-fishing, plastic in our oceans, and a growing population relying on fish as their primary source of protein requires a bold moonshot to leave this planet in better shape.

The difference between fulfilling or not this mission stands on a 3 letter word: you. As part of our team, you are our most important and greatest asset. We cannot accomplish what we set ourselves to do without you.

The XpertSea Manifesto is our declaration of the core values that guide everything we do  to build world-class products and experiences with meaningful, positive and lasting impact.

Our core values

No. 1

We are passionate

Let’s face it: we’re here to transform an entire industry. To do so, we must be animated, dedicated, and inspired by the work we do. Luckily, that’s exactly who we are. Our passion does not start at nine or finish at five, it follows us and drives us in our everyday life. 

It even leads us in our desire to share all the valuable knowledge we’ve learned (and still learn) with our community and the world. We are passionate people, and passionate people can’t stop, won’t stop.

As Zola once said,

“I would rather die of passion than of boredom.”

No. 2

We are fearless

Choosing the start-up life is not an easy choice; it’s a bold choice. Of course, it has fantastic perks... Who gets free breakfast every morning, beer on Friday, and smashes a ping pong ball at lunch? Still, it comes with its share of uncertainties and turnarounds.

However, that’s why we’re not scared to fail. That’s why we embrace risk and take the opportunity to learn. What we do has never been done before: we’re pioneers and pioneers don’t let fear stop them. We try and try and try again until we succeed. It’s a battle we win pond by pond, customer by customer.

Churchill once said:

“Success is not final, failure is not fatal. It is the courage to continue that counts.”

No. 3

We are family

XpertSea is an awesome family where we care for and respect each other. We believe everyone has something meaningful to bring to the table. We believe teamwork is what carries us one step closer to our goal. People are the foundation of the company, and working with passionate and incredibly smart people is invaluable.

We encourage fun and laughter. We encourage meet-ups and game nights. We favor sharing and caring. We encourage you to always take care of yourself and your family first.

To quote Mother Theresa,

“I can do things you cannot, you can do things I cannot; together we can do great things”

No. 4

We are humble

We know that we don’t know everything, and we don’t bullshit ourselves pretending. The truth is that we’re aware we have not yet figured out everything. We are cognizant that we have blind spots which only diversity and open-mindedness can solve.

Our humility translates into transparency with each other. Anyone can ask anything and get a real answer from all levels of the company. We communicate information honestly and broadly. You have an idea that could elevate the company to the next level? Bring it on. It’s in our best interest to stay humble so we can stay true to who we are.

To cite Einstein,

“A true genius admits that he/she knows nothing.”

No. 5

We innovate

What we do has never been done before: we push boundaries. Our sole mission is to create ingenious tools to change the face of aquaculture. To do so, we have to innovate and keep reinventing ourselves. We accept that things always change so we adapt.

That’s why we encourage you to grow, to learn new things, to develop your personal and professional self. To work on stuff that truly matters to you. As we said, you are our most valuable asset, and without you, we would never have made it to where we are today. Keep on fulfilling yourself! 

In Jay-Z’s words,

“I’m hungry for knowledge. The whole thing is to learn every day, to get brighter and brighter. That’s what this world is about.”

No. 6

We are data-driven

Not only do we generate, collect, digest and process data, we also crave it. Of course, we take risks and trust our gut, but before jumping on every opportunity, we try to calculate.

We aim to analyze, measure, and drive each task and each project around data. But it’s easier said than done. We’re aware this is something we have to work on, so let’s make this our priority! It’s crucial, and we know we can achieve it quickly. Are you ready?

To cite Hans Rosling,

“Let the dataset change your mindset.”

No. 7

We are environmentalist

We could not be doing what we are doing so well if we did not care for our planet. Whether it’s internal or external, we have a strong desire to reduce our ecological footprint.

Since we want to be as environmentally friendly as possible, you should know that every ecological initiative is welcomed.

As JFK said,

“We all inhabit this small planet. We all breathe the same air. We all cherish our children’s future. And we are all mortal.”

But most importantly, we’re convinced that these seven core values will make the difference in fulfilling our mission for a world made of sustainable aquaculture.

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