As you navigate our website, we may also collect information through the use of commonly used information-gathering tools, such as cookies and Web beacons (“Navigational Information”). Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Corporation's website (such as web pages viewed and links clicked).
When expressing an interest in obtaining additional information about our Products and Services, we require you to provide us with personal contact information, such as name, corporation name, phone number, email address, and main industry (“Contact Information”).
When purchasing our Products and Services, we may require you to provide us with certain billing information, such as the billing name and address (“Billing Information”) of the organization that will be using the Products and Services.
When you purchase an XperCount, we also require you to provide a name, email address, and corporation name so we may associate it with your web-based customer account (“XpertSea Account”). Your XpertSea Account serves as a central repository for all new data generated by your XperCount when you use it. This data includes without limitation the following information about your aquatic populations: total amounts, average lengths and photos (“Business Information”). Business information also includes other types of automatically collected information that relate to the way you use our Products and Services, such as user logs and location information.
Required Contact Information, Billing Information and Business Information are referred to collectively as “User Data”.
We use Contact Information to keep in touch with our leads and customers. For example, if you fill out a “Contact Sales” Web form, we will use the information provided to evaluate whether our Products and Services are a good fit for your organization and to contact you about your interest in the Products and Services. When you contact XpertSea, we may keep a record of your communication to help solve any issues you might be facing and for future reference should you contact us again.
We use Business Information first and foremost in an aggregated, anonymized manner to maintain, protect and improve our Products and Services. Aggregated, anonymized information is combined information from multiple User sources that is not personally identifiable and that helps to identify or to create trends, benchmarks, summary metrics, predictive algorithms and discovering new ways of providing added value to our Users. For example, we may use aggregated, anonymized information to provide benchmarking services, which offer a means to compare the Business Information of any user against an “industry standard” that equates to the averaged result of all aggregated, anonymized Business Information for a specific measurement. We may also use aggregated, anonymized Business Information for developing new Products and Services, such as new counting applications, or for improving existing Products and Services.
We perform manipulations on Business Information to provide additional features and statistics to our Users. For example, we aggregate the average sizes of User organism samples and process that data to return size distribution and coefficient of variation measurements to the User.
We may use aggregated, anonymized Business Information in marketing and advertising statements about our products and services. Should we wish to use Business Information or Contact Information for any purpose other than internal purposes (or purposes disclosed herein) or for any purpose where the User is identified, XpertSea will always obtain the User’s consent prior to doing so.
XpertSea business partners, which facilitate the provision of any service (such as by providing assistance with respect to the maintenance and development of our platform), may have a limited access to users’ Business Information in order to provide us with the agreed services. Such business partners will be contractually bound to comply with all the terms and conditions set forth in this policy and to take all the necessary measures required to guarantee the safety and the confidentiality of such Business Information. Besides, we may communicate aggregated, anonymized Business Information: (i) for insurability; (ii) for industry reporting purposes; and (iii) for legal compliance purposes and (iv) for other commercial purposes, all in accordance with the terms and conditions of the agreements concluded with the business partners that requested access to such Business Information as well as the applicable laws and regulations.
Other than the foregoing, XpertSea will never share, sell, rent, trade, disclose or otherwise render available any Business Information, and such information will not be used or disclosed to third parties unless users consented to it or applicable law authorized such other use or disclosure.
XpertSea uses robust physical, electronic, technological and organizational security measures to maintain data accuracy and to protect the security and privacy of Business Information from loss, theft or unauthorized access, disclosure, copying, use or modification. Please note, however, that while we try to create and maintain secure and reliable websites for Users, the confidentiality of any communication or material transmitted to or from the website or via e-mail cannot be guaranteed. In particular:
If, for any reason, you cannot access the secure server or are not quite comfortable when using your XperCount, please feel free to contact XpertSea in the manner set forth hereunder.
Business Information may be stored or administered in a foreign country and may be subject to other laws and regulations. XpertSea will ensure at all times the same level of protection for Business Information as if stored in Canada.
Identity thieves sometimes send fraudulent communications to lead people into divulging sensitive information. XpertSea will never request an account password or financial information through unexpected emails. Users who encounter any type of suspicious email, pop-up or phony website claiming to be affiliated with XpertSea and asking for personal information or Business Information should ignore the prompt and communicate with XpertSea as soon as possible.