Marketing Director

Québec City
Full-time
Marketing

XpertSea is a Canadian technology company that’s transforming how the global aquaculture industry farms seafood. Combining artificial intelligence, computer vision and machine learning, we're building cutting-edge solutions to empower hatcheries, farms and research centres to track and manage their aquatic populations with greater speed, accuracy and insight than ever before. With more than 100 customers in over 48 countries, we’re using Canadian ingenuity to help feed the world.

XpertSea is currently seeking a Marketing Director to contribute to our international growth. You will play a key role in overseeing all marketing activities. You will leverage your team’s expertise to promote the brand, generate leads and act as an internal marketing agency.

Responsibilities

  • Together with the Chief Revenue Officer, determine marketing objectives and strategies (including branding) for the company and its products; establish the international plan and direct its implementation
  • Efficiently lead and supervise flawless implementation of traditional and digital strategies to build a distinct and strong brand
  • Plan, hire, manage on a daily basis and train, evaluate and mobilize all team resources
  • Assess the brand’s business performance based on set criteria and make recommendations for improvement
  • Develop the brand’s positioning to reach short, medium and long-term corporate objectives
  • Ensure the company’s visibility and recognition; manage its image while reflecting its values
  • Oversee constant generation of leads to contribute to the company’s revenues
  • Manage internal marketing and communications departments
  • Maintain solid relationships with product management and sales teams by providing them with marketing directions, support and expertise
  • Promote the company’s brand image and products and services strategies; communicate the company’s voice and its brand image to all markets
  • Manage copywriting, design, proofreading and translation of all promotional material and presentations (brochures, signage, content, web content, etc.)
  • Manage business relationships with external partners and collaborators involved in marketing and communications
  • Improve and develop all Internet-related content (website, social media, etc.)
  • Ensure consistent tone and visuals based on the company’s graphic style guide
  • Establish action and production timelines
  • Define, develop and implement various promotional strategies aimed at increasing sales
  • Measure and analyze the impact of actions taken; participate in the creation of campaign reports and assessments, and disseminate results to participating partners
  • Lead by example and demonstrate the company’s values (humility, reliability, innovation and caring)

Minimum qualifications

  • Bachelor’s degree in Marketing or Communications, or related training
  • 5+ years experience in a management role
  • Proven successful experience in a similar role
  • Creative and strategic vision
  • International expertise
  • Skilled in project, budget and event management
  • Good knowledge of multichannel strategies and social media management for an international brand
  • Excellent communication skills in English and French (written and spoken). Spanish an asset.
  • Good leadership skills
  • Outstanding interpersonal skills
  • Flexible and adaptable
  • Creative and curious
  • Results-driven and rigorous. Structured and organized
  • Proven work ethic
  • Highly independent and resourceful
  • Passionate and dynamic

Desirable assets

Technical environment

Perks and benefits

Full workstation setup

We provide the hardware and development environment you need to do your best work.

Flexible work schedule

Come in and leave early, or late, whatever works for you and your team.

Competitive compensation

We want to work with the very best, and are prepared to make the best offer.

Generous paid time off

Enjoy the freedom to maintain a balanced and fulfilling personal life.

Group insurance

We provide complete coverage for all our employees and their families.

Education support

Books, courses... we reimburse any investment that helps you grow as a professional.

Free coffee & breakfast

Mornings on us. We keep the espresso machine humming and the fridge stocked.

Free parking

Our offices provide ample parking space for everyone and easy access by public transit.